Branding That Works
for Real Founders
If you’re building a business, you know how important it is to look professional from day one. But here’s the problem: design agencies cost thousands, and cheap AI logo generators leave you with something that looks… well, cheap.
We are Canadian
From coast to coast to coast, your message matters. We capture your brand’s voice and translate it into visuals that resonate with Canadian values, culture, and pride. Whether you're launching locally or expanding nationally, we ensure your design says exactly what you mean to every Canadian eye.
Our brand carries a message rooted in Canadian values—and we get it, because we live it. Unlike overseas providers, we understand the nuance behind your words, your audience, and your culture. Our designs don’t just look good; they mean something here. Whether it’s subtle regional tones or nationwide appeal, we craft visuals that truly reflect your Canadian identity.
Devious Plan
At Devious Plan Designs, we believe good design shouldn’t be out of reach for entrepreneurs just starting out. You shouldn’t have to choose between a logo that looks amateur or one that costs a fortune.
That’s why we’ve built a simple way to bridge the gap between AI-generated logos and polished, professional branding. We understand the frustration of pouring money and time into a logo that doesn’t feel right. And we’ve helped countless founders in IT and CyberSecurty transform their rough AI outputs into designs they’re proud to put on business cards, websites, and pitch decks
Tired Of Prompting?
You’ve tried tweaking the output yourself, but the design never feels quite right. Maybe you even looked at Fiverr, only to realize you don’t want the hassle of explaining your vision across a language barrier. At the same time, you’re tired of wasting hours fiddling with AI prompts.
Every hour spent wrestling with your logo is an hour you’re not growing your business. And the last thing you want is for your brand to look amateur, costing you customers, credibility, and even investors.
A Process Built for Founders…
Our process is quick, efficient, and built for founders
Book a Call
Share your AI logo and your vision
Get your polished logo + collateral
Your Vision
In just a short recorded call, we’ll capture your vision, then deliver a logo package that includes all the essentials from consistent brand collateral to favicons. For a fraction of the cost of a traditional agency.
Result!
The result?
A brand identity that looks professional, trustworthy, and consistent across every platform. You’ll finally have the confidence to show off your business, attract customers, and impress investors.
Or what?
Or, you can keep wrestling with AI logos that look pixelated and inconsistent, hoping customers won’t notice. But they will. And when your brand looks amateur, it’s not just your design that suffers — it’s your reputation.
Choose a Plan…
Logo Refinement
Send us your existing logo—we’ll refine, enhance, and elevate it into a polished, professional version that aligns perfectly with your vision.
What you get:
1:1 design direction Call
To understand your existing logo, and the problems you have with it
Basic Brand Fit Check
Ensuring the refined logo fits your broader brand tone and use cases (social media, websites, business cards).Typography & Colour Adjustments
Optional refinements to font choices and colour palettes to elevate your brand’s aesthetic and clarity.
Final File Deliverables
Full asset package including source files (AI, EPS, PNG, SVG, JPG, PDF).1 Round of Feedback & Revision
One included round to ensure the refined version matches your expectations.
Full Branding
Our Full Branding Package is a deep-dive transformation—from defining your brand’s core to crafting every visual element that represents it. Whether you're starting fresh or rebranding with intention, we build a cohesive identity that resonates, connects, and stands out.
What you get:
Brand Discovery & Strategy Session
We uncover your mission, values, audience, and voice to define your brand’s foundation.Logo Design (Primary & Secondary)
Custom-designed logos with variations for versatility across platforms and formats.Colour Palette Development
A harmonious, unique palette aligned with your brand tone and industry.Typography System
Curated fonts for headers, body copy, and digital/print clarity.Visual Elements & Iconography
Custom supporting graphics or icons to enhance recognition and consistency.Brand Style Guide (PDF)
A professional document covering logo usage, fonts, colours,and do’s/don’ts.Final File Deliverables
Full asset package including source files (AI, EPS, PNG, SVG, JPG, PDF).
Other Services
Revisions
Need to tweak your logo later? No problem. This package includes additional revisions so you can refine your design as your vision evolves.
What you get:
1:1 Creative Check-In
A quick touch-base to understand your updated thoughts and feedback.Up to 2 Rounds of Revisions
Refined iterations of your existing logo based on new direction, feedback, or changing preferences.Updated Logo Files
Finalized trademark ready vector format images
Visual Comparison Sheet
Side-by-side view of original vs. revised versions to help you track progress and make confident choices.
Visionary
Not ready for a logo yet? The Visionary package is perfect for teams exploring ideas. We'll guide you through branding possibilities and logo directions—let’s talk vision before design.
What you get:
Brand Discovery Call
A collaborative session to understand your mission, values, and target audience.Moodboard
A customized moodboard showcasing visual styles, colours, and references that reflect your brand essence.Logo Direction Summary
A curated document outlining possible logo styles, symbols, and typography directions aligned with your vision.
Website Style
Already building a website? This design-only add-on gives you a professionally styled home page mockup and essential visuals to keep everything cohesive.
What you get:
Brand Discovery
We uncover your mission, values, audience, and voice to define your brand’s foundation.Homepage Mockup
A fully designed layout reflecting your brand’s tone, style, and structure.
Branded UI Elements Buttons, icons, and other visuals in your colour palette and typography.
Design Style Guide Recommendations for layout, fonts, and imagery to hand off to your web developer or platform.
Don’t let your brand hold you back.
Book a call today and get a polished, professional logo you’ll be proud of.
